https://www.nateliason.com/blog/wiki-strategy Be sure to check out the rest of the blog for examples.
His Mentor: https://backlinko.com/
and mentor's YouTube SEO channel: https://www.youtube.com/user/backlinko/
https://neilpatel.com/blog/the-ultimate-guide-to-using-utm-parameters/
https://ga-dev-tools.appspot.com/campaign-url-builder/
http://demo.laminack.com/?utm_source=facebook&utm_medium=organic&utm_campaign=ece_july
Online Marketing Inside Out from Sitepoint. Good reference for pulling together website, email, social media, social media and affiliate marketing
Search Engine Marketing by Ramos and Cota. Considered using it as the text for this course, had a lot of good information, but large chunks of it are in the format of interviews with industry leaders. Though good information, it's not a good format for a classroom setting.
Web Analytics: An Hour a Day by Kaushik or the updated version: Web Analytics 2.0 (I haven't read this one yet, it looks vastly improved)
Building Findable Websites by Walter. Be sure you visit the website and download the bonus chapters. Good detail about on-site SEO.
Google Analytics Short Cuts by Cutroni from O'Reilly. Very short, concise, meaty introduction.
SEOMoz.com for search engine optimization thought leaders.
such as this seomoz article about on-site seo
or my seo bookmarks on delicious
great article on analytics event tracking by S. Johnson
list of 14 alternatives with brief descriptions
both are real-time, clicky has a better API, woopra more online features.
Interesting play that ties in call centers: mongoosemetrics.com
log file analysis vs. GA
http://www.devonwebdesigners.com/2567/awstats-vs-webalizer-vs-google-analytics/
see attached
using structured data to enhance google results
setting up google analytics for ecommerce
Introduction to Google Tag Manager
What really helps in Google ranking?
YouTube Videos from a Garage on SEM